From the Yale Books Unbound blog:
Donald Trump’s “Make American Great Again” hat. Hillary Rodham Clinton’s ubiquitous pantsuits. In 2016, both fashion items became immediately recognizable markers of political affiliation. First the candidates themselves, and then people voting for them—men and women alike—announced their politics by wearing one or the other. Such politicized fashion statements did not fade away post Election Day, either. The #GrabYourWallet movement co-founded by Shannon Coulter encourages American consumers to boycott companies owned by or supportive of the Trump family and their often not “Made in America” clothing. Other Americans, meanwhile, can show their support for Trump by buying dresses and bracelets from his or Ivanka Trump’s fashion lines. Designers as well as consumers and retailers have gotten into the game; designer Sophie Theallet made headlines when she released a public statement about her refusal to dress First Lady Melania Trump.